Centred along Weston Road, the Weston Village BIA is bracketed to the west by the deep valley of the Humber River and to the east by rail tracks. The BIA’s signature branding element, a penny-farthing bicycle, references Weston’s history as the headquarters of CCM – Canadian Cycle & Motor Company Limited – from 1917 to 1983. Other companies, notably Kodak, also had large plants in the area. Today, Weston Road is a disjointed, car-oriented mix of older, low-rise commercial/retail space and car dealerships, with large new multi-unit residential buildings at the centre of an extensive historic district.
PLANT’s Weston Village BIA Streetscape Master Plan identifies areas opportune for interventions that will improve pedestrian and cyclist experience. Key strategies include improving streetscape connectivity and cohesion; designing prominent, branded gateways with attractive, low-maintenance planting; distributing small gathering areas throughout the BIA; highlighting local history; and promoting wayfinding and access between the BIA and the multi-use trail along the Humber River.